Building an Anon Brand on X, Sliding Into DMs, Startuplandia, & Multi-Threading

Before we dive in this week, let’s talk about the only thing more competitive than Q4 pipeline: The Ryder Cup. Team USA is teeing it up this week against the boys from Europe, and we’re riding hard with the stars and stripes. LET’S BRING IT HOME FELLAS!

Welcome to The Pipeline Press, brought to you by Pipeline Papi, Lindy Boy, Quota Cowboy, and Rookie Rep. Every Friday, you’re getting stories, tips, job openings, and a little lifestyle drip to keep the edge sharp and the mission clear. PROMOTION, QUOTA, EARNINGS. Follow us on X if you aren’t already, we are all very active in the tech sales space if you want to continue the convo or have any questions.

I’ve been on X for years just lurking. I followed accounts I liked, watched accounts create opportunities everyday, but I didn’t post much. Eventually I got sick of my timeline being filled with political rants and recycled Barstool slop. I wanted something sharper that would help me progress.

At the time, I was a few months into an SDR role. Working remote. Bored out of my mind. But I’d actually landed the job because of advice I found on X (shoutout Bowtied Cocoon), so I figured why not give back? Why not start posting and build a timeline that made me better?

That’s when I came up with Pipeline Papi.

I wanted a name that popped. Something alliterative, something smooth. I had just rewatched Scarface for the 100th time and have always loved that retro Miami vibe: the beach, the light blue and pink, the GTA-style branding. So I baked that into the name and feel. Then I added the lifestyle of living in a boutique Southern beach city, going out with the boys, high-flying tech sales energy. It all clicked and really worked.

At first, I spent a ton of time building the voice. I had a 3-page doc called the Pipeline Papi Lore Sheet. It included how he should talk, what he believes, and key moments in his "life." It was a full personality map. I fed all of that into GPT and used it to help me draft tweets in the early days. I also scraped the old tweets of bigger accounts, dropped them into GPT, gave them some Pipeline Papi seasoning, and boom: CONTENT ON CONTENT.

I always had 10+ bangers queued in my drafts. Until the day I crashed a jetski (tequila and jet skis don’t mix) with my phone in my pocket and lost 50 tweets and thread I had created

After that, I said fuck it and started firing from the hip.

Because at the end of the day, I am Pipeline Papi. I don’t need a robot to talk for me. The brand is baked into how I think, how I speak, and what I care about.

If you're just starting out, here’s my advice:

Eventually, you’ll stop writing as a character and start writing as you. Just sharper.

You know what the kids say (and Bob Saget, apparently). … “I seen your prospect post his BM. So I hit him in the DM.”

People say “cold calling is dead” “cold email is dead” “being alive is dead” (I made up the last one). None of it is dead; it's all good. 

BUT, how did I hit quota this quarter as an enterprise BDR? Linkedin. You know how I did it? Video and audio DM’s via Quibbly (no I'm not an affiliate).

Your prospects are receiving a ton of LI inmail and messages every day. Your competitor is probably sending the same tired message copy and pasted over and over and over.

You? No. You connect, then wait for the accept. Then BOOM, you have a 30-second audio message in their DM with no words or other context. They’re definitely going to click on it, because they’re curious. That’s a big part of the battle, just them actually reading or listening to a message. 

So now your chance of a response just went from 1-5% to more like 10-20%. But again, this has to be TARGETED and RELEVANT. No time wasting and no pitching. Let them know why you connected and why you think it's worth a brief convo. Then dip. 30 seconds tops.

Easy and actionable. You’ve now jumped the line. Now send 10 of those a day, minimum. 50-100 week is the sweet spot. Now go destroy your enemies, haters, and doubters.

As Yo Gotti said famously in the song, 

“I tell her, Snapchat me that cal invite, mood. Or Facetime me that meeting if it's cool (Whoo)”

Ladies and Gents, it’s Quota Cowboy here, reporting live from the dungeon they call “San Francisco” AKA Startuplandia

(kidding, it’s not a “dungeon”)

I write this as I watch 15 scooter uber eats drivers pick up McDonalds for the tech bros who are slaving away, or what is better known as Happy Hour in the office.

SF is a myriad of feelings: It’s beautiful, the weather is nice, and you also can see a person shitting on the sidewalk next to the Louis Vuitton store. I’m not sure how to feel.

I’ve been here since Monday meeting my new team, and I freaking love the energy coming from my company. It’s a grassroots, all hands on deck effort, which definitely has its pros and cons.

A major con that you need to be aware of if thinking of journeying to StartupLandia: Your repeatable systems do not exist, you are being hired to make such systems.

It can be very frustrating, but also very rewarding. If you are newer to Tech Sales, this heeds as a warning to really understand Go-To-Market fundamentals before making the jump. Because you are not going to be able to rely on a repeatable Pipe Gen process, you are the process.

Next week will be focusing on some of these GTM strategies that you can use first starting out, but for now my friends, This Is The End.

(Pray a scooter doesn’t run me over as I walk for more flavorless Zyn’s)

-QC

The power of multi-threading is often overlooked by newer SDRs, but it is what makes the best SDRs. Oftentimes this is because people only see the “meeting booked” but not all the work behind the scenes.

What I mean by this:

You cold call someone. They’re not interested. But they give you a nugget of info about the account.

Most rookies throw it away because their whole goal is to book meetings. So, if the outreach doesn't book a meeting it is a waste of time to them.

However, the BEST SDRs use this info to their advantage.

Multi-threading means you don’t stop at one contact. You use what you learned from the previous conversation to open doors with other people in the account:

“Hey, I spoke with [Name] earlier today, he mentioned you’re focusing on XYZ right now..

Now your cold outreach isn’t really cold anymore. You’ve got context, credibility, a foot in the door.

And it’s not just about people, it’s really about channels.

If email goes dark, Call

If calls flop, LINKEDIN

If LINKEDIN is quiet, DM or comment on posts.

The more threads you pull on, the higher your odds of breaking in.

A single “no” doesn’t mean the whole account is dead. It means you need a new angle, new voice, or new channel.

Multithreading = Leverage

Leverage = Pipeline

– Rook ♜

X: @rooktorep
Email:[email protected]
(p.s. I reply to all messages)

Currently hiring for:

Reach out to him here on X if you fit that description.

P.S. The Pipeline Papi SDR Bot is live. Your SDR copilot for custom cold call scripts, objection handlers, discovery questions and more, for EVERY Prospect. Built to make booking meets 10x easier.